Peter Thomas Roth
Sephora Sampling
“A summer-inspired cart providing free eye patches and masks for Sephora visitors across New York City.” Inspired by PTR's colorful mask and patch collections, I created eye-catching graphics for a custom cart, including floor, cart, umbrella, and cards.
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NiceRice Packaging
Packaging, 2022I designed rice packaging to solve common issues that most people go through by adopting the concept of the book/literature.
Problems
First, we can’t check immediately how much rice is left. Secondly, it is hard to measure the right amount of water for cooking rice
First, we can’t check immediately how much rice is left. Secondly, it is hard to measure the right amount of water for cooking rice
Album Chuck
Packaging, 2021
I chose the album "Chuck" by sum41, which is the album named after the UN peacekeeper 'Chuck Pelletier' who saved the band's life during the fight in Congo.
Magazine Nibble
"Nibble" is an environmental magazine disguised as a "Food/ Cooking" magazine to handle environmental issues.
Typeface : Grab-ity
Type Design, Editorial, 2021Grab-ity is a typeface started from a sketch of grabbing food with chopsticks, which looked like the letter ‘H’. I named it ‘Grabity’ as gravity forces things to drop to the ground. The red circles have a strong flow in each letter.
Ai Art Festival: ArtOfficial
Brand Identity, 2021Team Project
JJ Jung / Stefany Yoo Park / Hongming Li / Cheryl Agbemabiese
ArtOfficial is a festival held in Chicago that focuses on AI-generated artworks such as chatbots, deepfake, virtual interactions, and algorithms.
Kimbap Shop “BAAB”
Brand Identity, 2022Folded Kimbap, which looks like a sandwich with seaweed, has more straightforward steps and is easy to eat. Our shop “BAAB” targets young students and workers looking for a quick and easy meal yet healthy and nutritious at an affordable price.
Marie Claire Obsessorize :
From Common Objects,
To Uncommon Accessories
3D Design, 2018“Obsessorize” is a celebration of art and style that coincide with Marie Claire magazine’s blockbuster October 2018 issue. Under the guidance of Kevin O'Callaghan, I had a great opportunity to participate in the exhibition creating shoes made out of antique mouse traps inspired by iconic accessories of the 1940s.