![](https://freight.cargo.site/t/original/i/adc5c3bead0677a05970095f4f98b4296b1497be8a2763a81da161e8b1889643/ON_Card.jpg)
Outta Nest
Music Festival
Brand Identity, Custom Typeface, VR, 2022Brief
The Outta Nest Music Festival provides a unique experience for those who feel they have left the nest with its calming and healing music surrounded by hills. I created the festival to bring comfort and warmth to the audience. Inspired by the story of baby birds leaving the nest inevitably, the festival creates a safe "nest" for young people who can relate to this experience.
Solution
To complement the concept, I designed a custom display typeface based on the shape of branches and used it throughout the brand system.
The Outta Nest Music Festival provides a unique experience for those who feel they have left the nest with its calming and healing music surrounded by hills. I created the festival to bring comfort and warmth to the audience. Inspired by the story of baby birds leaving the nest inevitably, the festival creates a safe "nest" for young people who can relate to this experience.
Solution
To complement the concept, I designed a custom display typeface based on the shape of branches and used it throughout the brand system.
![](https://freight.cargo.site/t/original/i/eb05b6e058802e3370e4953a08ad9bfcb2384b404118496298a92d23c72eeec4/ON_Typeface.jpg)
![](https://freight.cargo.site/t/original/i/e93771dc4babd66d855db6bae510086f03e2060e0dcb48a96cdf3000f84922ab/ON_Poster.jpg)
![](https://freight.cargo.site/t/original/i/a85907a7d3ccfa8d2352a2ba407563724997272165a370b34f541b6f16edf549/JJ-Jung-OuttaNest-4.jpg)
![](https://freight.cargo.site/t/original/i/33d9b49ad296831bd21d1488ea76dd0dacf7849abfd460b72ffa631e3984254b/ON_Concert.jpeg)
![](https://freight.cargo.site/t/original/i/0d3ca6e877dba2e032e2a8b7fdc473032d1ae0942943233de8c1ae03a0ef4dad/ON_Tshirt.png)
![](https://freight.cargo.site/t/original/i/6b3fa12d55573df006089053fefe5f7819701dfea82557f59bf2a05d026a1844/ON_SOCIAL.jpg)
![](https://freight.cargo.site/t/original/i/4988b35dabb8a1082e2f1f1e0ab120448e53cbf86a516d3db899719b41b62959/ON_Sign.jpg)
![](https://freight.cargo.site/t/original/i/a59889c7ecd27176bc37827b56bc7b15a37f4228615cae8544c4f7e687be6a70/ON_Pass.jpg)
![](https://freight.cargo.site/t/original/i/0ce44789aa39f83d9b06b6431b3cafe6c24ad331e4a1e2db7957f7f66fa5feee/ON_Festival-Map.jpg)
![](https://freight.cargo.site/t/original/i/ea8853e7b8d4123df69cf48cb78b1e1df10bfba590b1f00df8ee491259e91692/ON_Direction-Sign.png)
![](https://freight.cargo.site/t/original/i/ff708466272cc3f8c46b0cef7d7f722ff8ef1bb6c07abb7f4822a68bdc24e7b1/ON_Concert-Scene-2.jpg)
MUSIC FESTIVAL VR EXPERIENCE
![](https://freight.cargo.site/t/original/i/5b53489ec732a3403d7107f0c6729a085f57f6eeb046cb491849b63851dfba03/ON-VR-Festival.png)