Outta Nest
Music Festival
Brand Identity, Custom Typeface, VR, 2022Brief
The Outta Nest Music Festival provides a unique experience for those who feel they have left the nest with its calming and healing music surrounded by hills. I created the festival to bring comfort and warmth to the audience. Inspired by the story of baby birds leaving the nest inevitably, the festival creates a safe "nest" for young people who can relate to this experience.
Solution
To complement the concept, I designed a custom display typeface based on the shape of branches and used it throughout the brand system.
The Outta Nest Music Festival provides a unique experience for those who feel they have left the nest with its calming and healing music surrounded by hills. I created the festival to bring comfort and warmth to the audience. Inspired by the story of baby birds leaving the nest inevitably, the festival creates a safe "nest" for young people who can relate to this experience.
Solution
To complement the concept, I designed a custom display typeface based on the shape of branches and used it throughout the brand system.
MUSIC FESTIVAL VR EXPERIENCE