Hi, I am JJ Jung.
A graphic designer based in NYC. Currently at Pentagram.
Outta Nest
MoMA Fall Campaign
COP 28




COP 28

Brand Identity, Custom Typeface, 2023
The UN Framework Convention on Climate Change (UNFCCC) sets out the basic legal framework and principles for international climate change cooperation. The ultimate objective of the Convention is to stabilize greenhouse gas concentrations "at a level that would prevent dangerous anthropogenic (human induced) interference with the climate system.

The position of the UAE as the host for COP28 reflects the government’s efforts to transform the economy into one that is fueled by clean and renewable energy sources along with technological advancements and climate-smart solutions. The conference will primarily focus on the economic case for inclusive climate action.

I designed a unique typeface that represents the concept "From Unstable to Stable." This typeface has two states: "Unstable" and "Stable." It symbolizes the current state of the world, which is chaotic and uncertain due to climate issues. However, through coordinated actions and global engagement, the world can become stable once again, with measures regulated at conferences and widespread participation.