Hi, I am JJ Jung.
A graphic designer based in NYC. Currently at Pentagram.
︎︎︎About
Branding
A24
Outta Nest
MoMA Fall Campaign
COP 28
UI/UX
Veryfine
Pozy
︎︎︎Motion
︎︎︎Archive
︎︎︎
MoMA Fall Campaign
Campaign, 2023Brief
MoMA is renowned for its comprehensive collection of Architecture, Design, Drawings, Prints, Film, Media, and Performance. To represent the dynamic and evolving nature of curation at MoMA, I adopted the behavior of the accordion by unfolding a diverse range of exhibits.
Solution
I identified the key behavior of MoMA, then worked on the entire system and applying on posters and collaterals. The panels of the accordion represent the diversity of pieces in this fall exhibition.I focused on opening motion and tried to extend it throughout the design system.
MoMA is renowned for its comprehensive collection of Architecture, Design, Drawings, Prints, Film, Media, and Performance. To represent the dynamic and evolving nature of curation at MoMA, I adopted the behavior of the accordion by unfolding a diverse range of exhibits.
Solution
I identified the key behavior of MoMA, then worked on the entire system and applying on posters and collaterals. The panels of the accordion represent the diversity of pieces in this fall exhibition.I focused on opening motion and tried to extend it throughout the design system.
