JJ Jung

01
LenLen

In Thai, “เล่นเล่น” (LenLen) means “just for fun”, which serves as the strategic heart of this new contemporary Thai restaurant in Manhattan: the contrast between culinary rigor and excellence, with an unfussy, welcoming, casual, yet elevated dining experience.

02
Windham-Campbell
Prizes 2025

Yale’s annual Windham–Campbell Literature Prizes launched a reimagined website with a decade of archives and a dynamic structure tailored to pre-, during-, and post-festival phases. Each writer now features a rich media collection highlighting their work and ideas.

02
PayPal

For the past two decades, PayPal has been innovating sophisticated technology making our financial lives easier. Our team at Pentagram refreshed its brand identity to reflect and bolden this simplicity.

03
A24

A24 introduces a diverse selection of films to their audience that may not have otherwise gained the recognition they deserve. So, A24 acts as a creativity catalyst, igniting the spark of genius.

04
Music Festival:
Outta Nest

The Outta Nest Music Festival provides a unique experience for those who feel they have left the nest with its calming and healing music surrounded by hills.

05
MoMA Fall Campaign

To represent the dynamic and evolving nature of curation at MoMA, I adopted the behavior of the accordion by unfolding a diverse range of exhibits.

01LenLen

02Windham-CampbellPrizes 2025

02PayPal

03 A24